![]() ![]() Items like rich cards, rich snippets, and the knowledge panel appear on SERPs after gathering information from structured data. When Google understands entities on a deeper level, it serves better results to searchers. The point of structuring your data is to communicate better with search engines. ![]() So there are multiple chances for a user to click on your site, all from one search. However, adding schema markup to your site will give you a higher chance of getting a rich result which takes up more real estate on the results page.įor example, your site could show up simultaneously as an organic result, as an answer to an FAQ, and as a video on the same results page. Google won’t display rich results for all pages with structured data. Here’s what product markup looks like in action: Image searches make up 22.6% of all searches, so you can miss out on a lot of traffic if you ignore it. It also gives Google an image of your product that can appear in Google Image Search. Product markup gives Google more information about products listed on your site so that searchers can see more details directly on the results page. Here is what sitelink markup looks like on the SERP: Product Markup Instead of just a link to your home page, searchers will also see links to your careers tab, blog, and other important pages. Sitelink markup adds extra navigational links to your listing on the results page. Here is what the review markup looks like in action: Sitelink Markup This is helpful because customers are more likely to purchase products with reviews. It shows searchers what other people think of your site or products. The review markup adds a star rating to the bottom part of your results page entry. This markup ensures that Google gives those searchers the right information and encourages local foot traffic. Google then displays that information in a Local Business Panel on the right side of certain SERPs. Local Business markup points out which elements of your website contain contact information, your address, and other important business details. Here is what the logo markup looks like in action: Local Business Markup That way, your correct logo will appear in the Google knowledge panel every time someone searches for your company. Logo markup tells Google what your logo is. Here are five common examples of schema and what they look like on the SERP (search engine results page): Logo Markup Google can then give searchers a preview of each step within the search results page: That way, search engines can present users with richer results.Ī how-to markup, for example, tells Google that a specific piece of content is a step-by-step guide. Schema markup is code that describes elements on your website into a language that all major search engines understand. How to generate and test your own schema.Structured data organizes your page’s content and makes the information easier for Google to understand.įor example, you can use structured data on a birthday cake recipe page to let Google know the cook time, user ratings, and more like in the image above. Schema is a language used to represent data-the actual data is called structured data. When search engines recognize the schema markup on your page, they serve rich results, or rich snippets. Schema markup (also commonly referred to as structured data) is a vocabulary that helps search engines better understand the information on your page.
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